If you think of YouTube as a portal for your target audience to reach you, you will begin to see the many ways it can be used to grab a piece of your market and set you up for many options in your field, present and future.

Have you ever wondered how YouTube can help boost your business? Here are a few things you need to consider to make the most out of your business building online TV debut.

There are 4 areas you look for while presenting yourself on the Internet:

Information
Touch
Credibility
Revenue

When you utilize YouTube as a marketing vehicle, you not only create a portal for your audience to reach out and touch you, you also make a permanent visual impression for them to relate to you by.

Can we say CELEBRITY?

The whole online media phenomenon has turned global exposure on its ear. It allows anyone to instantly be known by everyone they place themselves in front of. If your thing is food, you become the consummate chef or culinary guru. If your thing is business or education, you can bill yourself as the teacher extraordinaire. Whatever your flavor, the Internet, and namely YouTube, offer the user-friendly platform for you to build upon and create your brand. Let's look at the four areas previously mentioned.

Information
Online, information is key. Folks tend to go online mainly because they're looking for something from the 'how-to' to the 'what is' knowledge bank. If you have anyone of these and are willing to share it you can put yourself in the prime position to be found by your future fans. Think of information as the first touch point attracting your audience to you. Consider this... by and large, your audience wants you for what you can do for them, not the other way around.

Touch
YouTube gives the next best thing to being physically in front of your audience. It provides a visual representation of you. Your audience wants to know you're real and reachable. Even if it's just on a screen in their laptops.

Touch is that humane element that makes YouTube almost as good as the real thing.

Credibility
When you combine your wealth of information with your reachability it equals credibility. The challenge with so many businesses today is the lack of credibility. We live in a time when so many scams abound that not many are willing to give up their hard earned dollars or time to something or someone they don't feel comfortable with. YouTube is a great answer to that. The more you interact with your YouTube audience the more they get to know and trust you. That's what you want. You want to be in front of your audience as often as you can to let them know that you're real.

Have you ever followed someone on YouTube where you found them not only talking about their subject, but also about their life? It's an awesome thing. You start finding that you have some things in common with them, a connection is made, you're hooked and the best part is that you begin to hook others. This is the very same thing you want for your following.

Revenue
The last thing, and mind you, not the most important, but one that's pretty high on the list, is the revenue you're able to generate. Once your audience is taken by your content, reachability and credibility, you can now put into play all of the great and helpful things that will beneficially add to their lives and yours. You are now in the position to offer them things to purchase without their wondering what your motives really are.

There's a freedom that comes with being able to offer the best of you to your audience without the stigma hanging over your head that you're only in it for the money. This comes with the credibility that you build and it allows you to generate limitless revenue for the life of your engagement with your audience.

So remember, great content and information coupled with reachability create the credibility necessary to generate limitless revenue. All of this is possible utilizing your YouTube platform to build your personal cheffing business.

As always, it is my pleasure to share with you these principles to help you build your personal cheffing business. Until next time...