Making Your Personal Chef Content Work For You
As the phrase “Content Is King” goes, there are many types of content that can be created to boost your brand and build your personal chef business. It’s one thing to create content to “Get Yourself Out There” and it’s a totally different thing to design content that is relevant to your audience in a way that will both build credibility, establish you as an expert, and get your targeted eyes, ears and dollars flowing your way. In this series I’ll be covering:
- Fleshing Out Your Content Objectives
- What it is
Why you need to do it
How you do it - Online Planning Tools
- What they are
How to use them
Where to get them
Pros & Cons - What To Plan For In Formatting Your Content
- Developing an end results thought process
3rd party distribution
Getting found - How To Research For Your Content
- Where to look
Who to ask
How to test - What Content To Create To Build Your Audience
- The no-brainer answer
The no-brainer platform
The no-brainer question - Driving Targeted Traffic To Your Destination
- Setting up your vehicle
Enrolling extra drivers
How to get everything moving - Designing Your ‘CTA’
- What it is
Why you need it
Different types and styles - Where To Place Your Content
- On and Offline resources
New Media directions
Gearing your content for a specific end goal
Making your content re-distribution ready - How To Market Your Content Using Key Distribution Tools
- Pre-formatting for multi-channel platforms
Isolating your niche
Targeting your message to market - The Multiplication Method
- What it is
Setting yourself up
How to build automation into your process - Business Building Resource Guide
- Contents
How to use it
How to capitalize off of it
This is a particularly exciting series for me to share with you, because it’s the culmination of the comments and questions, you’ve lobbed in my direction, sent back to you, with timely answers, for today’s marketplace. There are many things as a business owner and developer you need to grasp in this web 2.0/3.0 world so cutting-edge that you would absolutely be remiss if you don’t plug into this series. It’s chocked full of the foundational information that can aid every campaign from your start up ‘Mom & Pop’ shop to your ‘Fortune 500’ company. So read on, share it with your colleagues and by all means sign up for my newsletter “Personal Chef - The Newsletter” where I’ll have more tips and information, further building out the information in each article in this series.
As always, it’s my pleasure to bring you this business building content. Until next time...
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