Social media is an ideal way for clients, customers and even employers to get to know, like, trust and see you as an expert in your field. However, there comes a time to step back and evaluate the professional return on investment for the time and effort you’re spending working with social media.
Your time is valuable! Let me ask you this, if you had a plan and your plan wasn’t working as well as you thought it could, would you change the plan? I work with businesswomen who are using social media everyday as their primary marketing tool but still, their careers aren’t growing. Professionally, I believe social media is a powerful marketing tool but as with any marketing tool, there comes a time to analyze and determine if you are using your valuable time, money and energy wisely.
If you were my coaching client, I would ask you these social media marketing questions:
Do you have a social media strategy? Every effective marketing campaign has a plan. Have you actually written out your social media marketing strategy, defined your goals, and determined how to reach your target market? You’ll be spinning your wheels unless and until you develop a step-by-step plan for using social media as a well thought out business building tool.
Are you consistent in your social media efforts? Consistency is key! You can’t dabble in social media and expect moneymaking results. It's like the old "tortoise and the hare" story – a slow and steady social media marketing campaign will produce results. Consistency over the long term is a common denominator to achieving success, not only with social media but your success in business as well.
Can you outsource or automate some of the social media chores? Are you in a position to hire a Virtual Assistant? It may be time to decide to automate or hire a Virtual Assistant to help with your day-to-day social media chores.
Do you have a testing process in place? Have you tried more than one social media marketing campaign so you can determine which of the campaigns are working best for you? It’s the old “don’t put all your eggs in one basket” theory of marketing. Try different social media avenues and see which ones produce the best return on your investment of time and effort.
Are you measuring the business-building and moneymaking results you’re getting from the social media campaigns? Do you regularly monitor and measure the business-building results of your social media marketing campaigns? If you’re serious about using social media as an effective marketing tool, it is time to create a system for observing first hand your moneymaking return on investment (ROI). As a businesswoman, it is vital that you know what is working in business and what isn’t. It makes good business sense to do more of what is working and to eliminate or change those things that aren't working. You won’t know what is working until you have systems in place to monitor and evaluate your day-to-day efforts.
I believe social media can support career growth if you make the time to use it effectively. Spend your marketing time and effort wisely and you can reap powerful rewards from social media.
~~~~~~~~~~~~~~~
Sharon Recommends:
There are a couple books on Amazon.com I think you'll find insightful and helpful:
I'd like to recommend my Kindle eBook, How To Market Your Business With Guest Blogging. Guest blogging is a powerful way to become an expert in your field and attract more readers to your own websites. Here is a direct link to read more and to purchase: How To Market Your Business With Guest Blogging
The second is a book that has been recommended to me several times although I've never used it myself: ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income
The opinions are solely mine. I am also an affiliate of Amazon.com and if you purchase through this link, I will earn a commission.
