Dr. Chapman, an advocate of healthy living and preventative care, told me about a presentation that he gave to a group of business people. Originally, he was given an hour to speak; due to a schedule change the conference organizer asked, him to give a shorter 15 minute presentation. Dr.Chapman is a dedicated speaker who prepares for everything that he does far in advance of the event. With this last minute change, he was quickly able to streamline his presentation to fit into 15 minutes. At the end of his talk the room stood up with a great round of applause, he received a standing ovation and was asked to come back to speak to an even larger group at the next conference. Dr.Chapman experienced the Encore Effect as described in
Mark Sanborn's book of the same title.

In the Encore Effect, Mark Sanborn offers wisdom and direction in helping you create a life or business filled with requests for Encore performances. His advice is comprehensive and able to be applied immediately. Sanborn points out the importance of taking the steps to do what’s required to give an impacting and compelling performance in business and in life.

The key principles in Encore Effect are based on:

Passion
Preparation
Practice
Performance
Polish

Sanborn speaks of these principles with ease while the importance and the wisdom of his words are deeply felt. His understating of the principles comes from having lived them and seeing the fruit of his work in his life.

While sharing what it takes to create Encore type living, Sanborn gives examples and stories of large and small situations where Encore performances were given. The Encore Effect nudges you to pay attention and to foucs on actions that will lead to Encore level success.

The Encore Effect, will encourage you to go for great and to become remarkable. It can be read in a weekend and the compact size makes it easy to fit into a purse or bag to read while on the go. In a time when everyone is competing for a share of an ever changing market, the Encore Effect may be the right edge for your business and life.