Europe is a continent of contrasts, from the hot, dry summers of the Mediterranean to the snowy winters of the Nordic region.

The diversity of Europe means that the continent has something to offer everyone, whether they are seeking cultural enlightenment, shopping excursions, a week in the sun or a family break.

Visitors wishing for a cultural experience may wish to immerse themselves in the art and architecture of great cities like Rome and Paris, or explore the religious iconography of Islam in the east and Christianity in the west. Linz, Austria and Vilnius, Lithuania simultaneously hold the title of European Capital of Culture for 2009, meaning the two cities will have a great calendar of cultural events throughout the year.

City breaks in Europe are becoming increasingly popular as more and more budget airlines offer great deals on flights to a growing number of destinations. Most people’s thoughts initially turn to instantly recognizable cities like Amsterdam and Barcelona when planning a city break, but as the borders of Europe have expanded, so have the choices for holidaymakers.

Consequently, cities all over Europe, but particularly in Eastern Europe including Prague, Krakow and Warsaw are gaining ground in the holiday market. Their beautiful buildings, remarkable histories and customs appeal to scores of travellers, and look set to do so for some considerable time to come.

Families are catered for over the entire continent, with most travel operators offering deals aimed specifically at this group. These package deals generally include hotels with lots of entertainment, kids’ clubs and even kids’ pools, offering plenty to keep the children occupied and give the parents the chance to relax.

Backpackers are drawn to Europe as a result of the variety it offers. With great public transport systems in most countries and a rail network connecting them, it is incredibly easy to get around while still getting to take in the various sights along the way – something which would be missed out on if travelling from country to country by air. Discount rail passes and hostels make backpacking around Europe an affordable prospect.

Diversity means that it’s easy to find a holiday to suit your budget as well as your choice of location. Budget deals on flights and hotels are frequently available to most destinations, with a little forward planning, while extravagant suites in top-of-the-range hotels abound for those with a little more cash to splash!

No matter your budget, your preferred holiday type or location, there’s a place in Europe for you.