Brilliant Earth Diamonds

Conflict diamonds have funded devastating civil wars in Africa, ending millions of lives. These diamonds, also known as "blood diamonds", are associated with human rights abuses, environmental damage and terrorism. The trade of conflict diamonds has had a crippling impact on many African communities.

On the other hand, conflict-free diamonds are guaranteed to originate from ethical and environmentally responsible sources. Conflict-free diamonds are free from violence and human rights abuses, and produced with minimal environmental impact.

Brilliant Earth is an online diamond seller that exclusively sells diamonds from Canadian mines, guaranteed wholly free from violence and human rights abuses. The company promotes sustainable practices by also using environmentally responsible gold and platinum. Their precious metals come from secondary sources and are re-refined in order to ensure they are an identical quality to newly- mined metals. Brilliant Earth strives to reduce the need for additional “dirty” mining by using these renewed metals and purchases precious metals from only Fair Trade-certified companies.

As part of its mission to promote industry-wide change, Brilliant Earth works in partnership with advocacy groups to promote awareness about conflict diamonds, labor and mining issues, and environmental concerns in the industry. Brilliant Earth also dedicates 5% of its profits to directly benefit local African communities harmed by the diamond industry.

What's So Unique About Canadian Diamonds

Canadian diamonds are amongst the only diamonds in the world with a guaranteed pure history. They lay hidden beneath the pristine tundra of the Canadian Arctic, and remained undiscovered well into the last century. When Canadian diamonds were eventually discovered, special priority was placed on negotiating mutually beneficial agreements with local indigenous populations and respecting the Arctic environment.

Canadian diamonds are mined according to Canada's strict environmental laws which are among the most rigorous in the world. These high standards protect caribou and other wildlife, water and fish habitats. Brilliant Earth sources Canadian diamonds from mines that have integrated sustainable development into all of their practices.

Brilliant Earth’s Canadian diamonds originate from two Canadian diamond mines, the Diavik and the Ekati Diamond Mines, both of which have demonstrated a strong commitment to the local Aboriginal people. The Diavik Canadian diamond mine promotes sustainability through its environmental monitoring agreements and labor training programs with the Canadian Government and local indigenous tribal groups. A management plan governs the environmental stewardship of land and water at the Ekati Canadian diamond mine, which includes comprehensive tracking and response programs for wildlife and aquatics. Both mines are independently monitored and certified as ISO 14001-compliant for their environmental quality and control processes.

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Brilliant Earth