While it’s old news that the NBC supernatural soap, Passions, has consistently received poor ratings since its inception, it is of little surprise the reaction fans have expressed since learning of its pending doom. Passions is slated to be canceled as of September 7, 2007, but we do not have to give up so easily. Fans are the best advocates for any daytime drama. Many a soap and actor have been saved by vigorous and unrelenting fan campaigns: Passions is no exception.

Looming Troubles
Created by head writer James Reilly, Passions first aired on July 5, 1999, replacing Another World. It is the first daytime soap-sudser to center around horror and paranormal themes and proved to be quite popular among younger female viewers. However, the writing and themes rang too close to the 1960’s hit Bewitched that caused some turbulence between the two entities.

Despite those troubles, efforts are being made to find a way to keep Passions alive either on a cable network or via the internet. In my opinion, the internet would be a incredibly profitable option because the net is more popular among people who are 18-24 years old. Demographics in this age bracket tend to be especially tech-savvy and more likely to use the internet as a venue to keep up with their favorite television shows than mature viewers might.

A Replacement
Passions is being replaced by another hour of the Today Show. NBC executives call the news program one of their most lucrative ventures. It only makes sense for them to try to capitalize on what is already working well.

I may fall into the older age range of viewers, but really - who needs or even wants a fourth hour of the Today Show? I contend that if Passions was able to command a higher daytime Nielsen Rating on a consistent basis, then canceling the show would not be even a consideration.

Change Can Make a Difference
Budget cuts are inevitable; it happens to all television productions at one time or another. In my personal and not-so professional opinion, I think a change in head writers would be enough to save this much loved and young-at-heart soap. If all else fails, perhaps Tabitha could cast a spell on whoever thinks he is able to make such nonsensical and unethical decisions.

Voice your opinion. Let NBC know how you feel; but more importantly, suggest usable ideas that might make a difference.