Guest Author - Jessica Hoffmann
Now more than ever, where you make your purchases can have a direct impact on your neighbors, schools, and even your job. I first read about the 3/50 Project in the newspaper, and the grassroots goal of this organization really helped me to identify personally with shopping locally. The premise is essentially that if everyone were to regularly spend $50 at just three local businesses, the impact would be enormous.
If each of you would give a second thought before driving to a larger, “big box” store for your every need, it would make a palpable difference to the livelihood of small businesses throughout the country.
Shopping locally is an excellent opportunity to get to know your neighbors or experience the locals wherever you may be visiting. Small, locally owned businesses tend to be very customer service oriented, and offer shoppers rare finds as opposed to cookie cutter items found elsewhere.
Also, shopping locally can frequently reduce your carbon footprint. Less driving for you and the goods you buy means less fuels consumed, particularly in the case of local produce and culinary treats like North Carolina Apple Butter.
Often shopping locally is not the cheapest or even the most convenient habit. But, the reward of establishing relationships with the true fabric of a community and preserving the unique character of your town makes the investment worthwhile. Investing in local retailers keeps schools and public works afloat, keeping job where we need them most.
So, even when traveling, keep the 3/50 Project in mind. A small purchase at a locally owned shop can go much further than you might think, and it ensures we maintain the individuality that makes southeastern towns worth visiting.
Here are my 3/50 in the Brevard area:
Bracken Mountain Bakery - We always head to Bracken for handmade, chocolate-topped pastries and a fresh latte.
Pure Pets - Our dogs have converted to Chicken Soup for The Dog Lover’s Soul!
Looking Glass Outfitters - The best gear shop for climbing, hiking, camping and more plus super friendly service!


















