Guest Author - Anastasia Papaioanou
A foundation with intelligence. Almay has recently come out with foundation and concealer that is smart enough to adjust to your skin tone. It goes on clear and adjusts to your skin to become the perfect shade.
About Almay
Almay is a company that has been around since 1931. They pride themselves on being one of the first companies that has always been fragrance free and hypoallergenic. They also pride themselves on having a stringent selection process when it comes to ingredient selection and they do not test on animals.
Almay Smart Shade Makeup-$12
I felt like a magician watching this product work. Out came the white liquid, that before my eyes bended seamlessly into my skin. No overpowering scent, no cakey make up feel. It didn’t feel like I was wearing any make up at all. It left my face touchable and natural looking. This didn’t provide a lot of coverage so if you need a heavier foundation than this product is not for you.
An added benefit of this foundation is that includes sunscreen with an SPF of 15, so it’s perfect for limited sun exposure.
I found the foundation did last all day and was easy to remove.
Almay Smart Shade Concealer-$9
The concealer works the same way as the foundation. Is it ever smart! It goes on white and with a magic wave of the concealer brush; it takes on the form of your skin tone. I was not impressed with the concealer. I found it did not provide enough coverage, nor did it conceal as well as other products I’ve tried. That is one of the problems when using a liquid concealer, you will never get the same coverage as a stick or pot concealer.
What I didn’t like about both products, was the shade selection. The foundation and concealer only come in three shades: Light, Light/Medium and Medium. So all my dark skin sisters, unfortunately darker shades are not included. This is surprising considering Almay is owned by Revlon which has a similar product called Beyond Natural Skin Matching make up, and their selection includes from light to Deep (5 shades).
Both of these products are suited to the ladies who prefer a sheer coverage and natural look. I think the foundation is priced well for the value; however the concealer I think there’s other brands that do a better job of concealing.
