When it comes to list building, a promotional article for your newsletter can be a great asset. While this article probably belongs in the *Basics* category, it seems more befitting here under the List Building category.

Because your list is so important to the success of your newsletter we need to explore the many and various ways for you to get subscribers and one of the ways is having or creating a promotional article. A promotional article can be placed on various websites designed to draw people's attention to subscribing for various things.

Promoting your newsletter involves the process of making sure people are aware that your newsletter or ezine exist. One of the best ways to do this is by having a promotional article that actually promotes your newsletter and not just market it.

Let's look at the real definition of the word promote. It has various definitions depending on how you use. We are only interested in how it affects our list building and gaining new subscribers.

The one definition of the word promote is 'to further or encourage the progress or existence of'. Basically, by this definition, you want to make your newsletter known to people. You want them to know about it and it's existence among the many other newsletters that also exist.

Another definition we are concerned with is to encourage the sales, acceptance, etc., of (a product), especially through advertising or other publicity. We can also look at this in terms of helping or advancing the knowledge of your newsletter and it's existence. Helping to advance it's knowledge and existence is exactly what you want to do.

In the above definition it mentions *advertising* or *other publicity*. While advertising is important, right now we are mainly concerned with the *other publicity*, and that other publicity is utilizing promotional articles to promote your newsletter.

Promotional articles are written for the purpose of helping people get to know your newsletter and gaining more subscribers; i. e. list building. So in writing your promotional newsletter article be sure to give them a *to die for reason* of why it would be beneficial for them to subscribe.

One other thing to remember when promoting your newsletter: You can always write more than one promotional article for your newsletter. You can write an article, of some sort, for each one of your social platforms, your personal websites, blogs and even article directories.

So, looking for ways to build your newsletter list and increase your number of subscribers? Consider doing a promotional article or consider revising an old one.


Source

Dictionary.com


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