Connection between Websites and Newsletters

There is a strong connection between having a website and having a newsletter. If you are running a business online then it is apparent that you would have a website that has all the information your readers need. And your newsletter is for alerting your customers or potential customers to what is new on your website or the news and update about your business, service or organization.

If the only thing your marketing or promoting is your newsletter then it is feasible to have at least a one or two page website or just a webpage. The web page can be just an explanation of what your business and newsletter is about and what you are offering through it. It can explain the benefits of subscribing to your newsletter and being on your email list.

The webpage I am speaking of here is usually called a squeeze page or landing page. Some newsletter publishers prefer to build an opt-in landing page for their newsletters, especially if it is a membership type newsletter. Also, some prefer to make their proprietary information only available to those who sign up or opt-in.

So, the main connection between website and newsletter is that the newsletter act as the middle man for promoting your business. There's you, your website and your visitors/readers. If your goal is to build your email list then having a landing page for it would be a good idea.

In addition to having a landing page, if you do have a website you can make the landing page a requirement that the visitor must first sign-up for your newsletter before gaining access to the actual website. This way you are sure that your visitors really are interested in what you have to say or offer. Also, by doing it this way you get their contact information up front and they get access to everything on you have to offer on your website.

By having your visitors first sign up for your newsletter, you, in return will create for yourself a lead generation list. So when it comes to marketing, promoting or advertising with your newsletter you already have your email list and know who your potential customers or clients are.

The connection between a website and newsletter is that people must be able to find you online in order to sign up and become part of your email list. As you can see from above, you don’t need anything elaborate or even a big website of sorts. But what you do need do is to instill a presence online when publishing a newsletter, therefore using a squeeze page or landing page comes into play. You must create some sort of identity for your business so that people surfing the web can find you and opt-in to help you build your email list.

Be sure that what you are offering through your squeeze page, landing page or website is something of value and interest to those who sign-up. And again when they opt-in to receive something from you, you can be assured that they really want what you are offering or is interested in the content you provide for them. By signing up for your newsletter or giving you their contact information, the visitor is saying I am willing to receive communication from you on a regular basis.

And now you have made the connection between your website and newsletter.