Love Live! School Idol Project is a Japanese multimedia project co-developed by ASCII Media Works' Dengeki G's Magazine, music label Lantis, and anime studio Sunrise.

The main character is Honoka Kosaka, a second-year student at Otonokizaka Academy. At the beginning of the series, it's announced that the school will be shut down due to a lack of applicants, and Honoka is determined to come up with an idea to save the school.

When she comes home, she finds that her younger sister has a pamphlet for another school, which she is planning to try to get into. When Honoka looks at the pamphlet, she finds that this school has an idol group, which has attracted students to attend their school. Honoka decides that her school needs an idol group to bring attention to it, so she tries to get her friends to join, and also tries to become a recognized club.

The characters in this show definitely fit into the "moe" character types. Honoka is the not-so-bright and clumsy lead of the series. Kotori is the one who has a connection that can potentially help the group; her mother is the chairwoman of the school. Umi is the one who is more aloof and isn't as interested in being part of the group; however, Honoka manages to convince her to try it out. And that's just from the characters introduced in the first episode.

As I watched Love Live! School Idol Project, I kept finding myself thinking that this series was someone's attempt to try to cash in on K-ON!'s popularity. The music angle is introduced in order to save something: a school club in K-ON! and the whole school in Love Live! School Idol Project. Both series are set at a high school and feature overly cute female characters. The main difference I see is the fact that the group is smaller and play their own instruments in K-ON!, while the group is bigger and appear to only be singers in this series.

Unfortunately, I didn't really see much in Love Live! School Idol Project to make it stand out from either K-ON! or from other "moe" shows set in a high school. However, I think this series will probably appeal to and do well with the audience that likes K-ON! and "moe."

Personally, I would recommend Love Live! School Idol Project to anime viewers who are 12 or 13 years of age and older.

Title	Episodes	Release Year(s)	Director	Studio	N.A. Licensor
Love Live! School Idol Project	13	2013	Takahiko Kyogoku	Sunrise	NIS America