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Go to Brainstorming through “brainwriting” (writing down every idea that comes to mind) can generate 40% more new ideas than just thinking about things. Another productive technique is taking a break and coming back to the problem when you feel refreshed. With this second round, Dr. Paulus found people could come up with 66% more ideas.

So, when you’re looking for insight or breakthroughs, get out paper and pen. Write down every possibility - no matter how outrageous. Then take a walk, sleep on it or just enjoy a nice relaxing bath. After all, the great Greek mathematician, Archimedes, got one of his most life-changing ideas while in the tub. He was so excited he jumped out of the water and ran naked through the streets of Athens shouting, “Eureka, I found it!”

Although enthusiasm is very important, that much “bare” spontaneity isn’t necessary. As Dr. Paulus discovered, you don’t have to “share yourself” with a whole group of others when brainstorming for new ideas.

Go to Brainstorming through “brainwriting” (writing down every idea that comes to mind) can generate 40% more new ideas than just thinking about things. Another productive technique is taking a break and coming back to the problem when you feel refreshed. With this second round, Dr. Paulus found people could come up with 66% more ideas.

So, when you’re looking for insight or breakthroughs, get out paper and pen. Write down every possibility - no matter how outrageous. Then take a walk, sleep on it or just enjoy a nice relaxing bath. After all, the great Greek mathematician, Archimedes, got one of his most life-changing ideas while in the tub. He was so excited he jumped out of the water and ran naked through the streets of Athens shouting, “Eureka, I found it!”

Although enthusiasm is very important, that much “bare” spontaneity isn’t necessary. As Dr. Paulus discovered, you don’t have to “share yourself” with a whole group of others when brainstorming for new ideas.

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Content copyright © 2011 by Katie Byrd. All rights reserved.
This content was written by Katie Byrd. If you wish to use this content in any manner, you need written permission. Contact Gail Armanini for details.



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